While, CVS, another provider of chocolate in Harvard Square, is located across the street from Cardullo’s, the stores are not direct competitors as they target separate audiences and have contrasting chocolate offerings. Burdick, as they offer several complementary products to their chocolate offerings. Cardullo’s is further differentiated from L.A. Burdick Homemade Chocolates, is located a few blocks away on the outskirts of Harvard Square. Furthermore, the store’s primary competitor in the area, L.A. This location is in the center of Harvard Square, which provides the store with visibility to students, tourists, and any commuters in the surrounding area as it is across the street from the Harvard Square MBTA stop. For this paper, I will be focusing on the store on Brattle Street.
Cardullo’s has two locations with one being centrally located in Harvard Square on Brattle Street and the other being in the up and coming Seaport area of Boston. One of the primary facets of Cardullo’s Gourmet Shoppe is its location. Cardullo’s also has a very visible location, a targeted audience, interesting product placement, and high-quality offerings from well established brands. After visiting several retailers in Harvard Square that sell chocolate, I decided to focus on Cardullo’s Gourmet Shoppe, which sells a variety of high-quality chocolates. In Harvard Square, there are several stores that sell significant quantities of chocolate, ranging from mass-produced Hershey and Mars products to gourmet offerings from Godiva, Toblerone, Taza, and many others. In 2016, there were 1,200 firms producing chocolate and cocoa products that were worth around $14.5 Billion (Bureau, U. Chocolate is a main-stay for American consumers and comes in a variety of forms.
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